Bing VS Google
Google might have changed the face of the Internet searching with its singular, and heavily guarded, search method that has been demonstrated to producemore relevant results than the leading search engines of the past (despite attempts by webmasters using search engine optimization to try and manipulate the results!), however there is a new player attempting to give the Internet search a thorough facelift, and it appearsto be seeing results where so many others have tripped up. Bing.com, Microsoft’s newest baby was launched in the end of May 2009, and has starting then demonstrated improvements in popularity each month in a commercial landscape where most felt that Google could not, and would not, be touched possibly in this lifetime. Only a few months after Microsoft’s introduction of Bing, Google’s market share reduced by 0.1 percent, at the same time that Bing soared to 9.3 percent of market presence. Many other search engines have remained constant in their market share, but when the challenging search engine Yahoo has only 19.3 percent of the market share, it is surprising that a fresh entrant such as Bing can climb to nearly 10 percent immediately, and seems that it won’t just stop there.
What’s so outstanding about Bing? Is it just the $100million Internet Marketing and Search engine marketing program that has it biting away at the search engine market share? Or is there something actually significant in the way the search happens that sets it above the rest, making it a genuine competitor to Google? Probably both. For instance, Bing features a visual search feature which allows a user to describe what they’re looking for and then narrow down their search based on picture results, thus a user who can recall what an object looked like finds it hard to call to mind what it’s called, can easily find what they’re looking for. Saw Caught a new model vehicle on the street but don’t understand what make or type it was? Bing’s visual search will help you find that model by providing you with a line-up of pictures from which to identify the nearest and gradually find arrive at the exact model you were going for. This may seem a simple concept at first, but Bing feels that they are revolutionizing the way everyone will use Internet searches in from now on. By making it more graphical, they expect to redesign the way users search the web. It’s no surprise then that they like to call Bing a ‘decision engine,’ rather than a ‘search engine.’
